From Clutter To Clarity: Playful by Design
Web + Brand + Visual Design:
45th Parallel Wines
Role:
- Conceptualize identity and branding, from logo through all visual assets
- Collaborate with stakeholders throughout lifecycle of product
- Modify Squarespace template to fit branding needs
- Skills and Technologies used: HTML5, CSS3, Adobe Photoshop CC, Adobe Illustrator CC, Squarespace Admin UX
View Design Examples
Visual + Brand Identity Design:
Ashoka Style Guide
Role:
- As Ashoka visual designer lead, researched and gathered company branding material
- Assembled and co-led multinational team of communications leads
- Designed consensus-built Ashoka Branding and Style Guide
- Skills and Technologies: InDesign, Illustrator CC
View My Process
Visual Design + UI/UX:
Ashoka Marketing Newsletter
- Challenge: design an up-to-date Ashoka brand newsletter from an older template
- Create a library of brand refresh visual assets for future donation newsletters
- Optimized email template for DotDigital platform
- Skills and Technologies: HTML5, CSS3, UI/UX, DotDigital email platform
View the Case Study
Graphic Design
Drøm Printed and Marketing Materials
Role:
- Design visuals inline with Drøm's marketing initiatives
- Prep and send files for CMYK offset printing
- Develop a consistent visual language across all touch points of the Drøm brand
- Skills and Technologies: Illustrator CC, Photoshop CC, Product Photography
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Product Design
Swiss Post AI Tool GUI
- AI proof‑of‑concept enabling Swiss Post to generate real‑time business insights.
- Combines UX/UI design with atomic design systems for scalability and clarity.
- Visual persona inspired by Swiss design principles, balancing warmth and reliability.
- Skills and Technologies: Figma, Prototyping, UI/UX, Product Design
View the Case Study
Graphic Design + Marketing:
Digital Ads + Gifs
Role:
- Design digital graphic assets both static and animated (gifs) to support marketing initiatives
- Adhere to guidelines and company style guides
- Deploy variants across a spectrum of digital platforms, including Instagram, Twitter, to email blasts
- Skills and Technologies: Photoshop CC, Illustrator CC, After Effects CC
View Sample Ads
